The absence of actionable and valuable insights into the sports industry, served as the groundwork for the emergence of TWOREPORT in 2014.
After conceptualising the idea, the founders could not decide how to package their solution to attract customers and investors. They needed a logo, website, and branding strategy.
After unfruitful work experience with several branding companies, Tworeport approached KJK to develop a logo and website that reflected the ethos and service of the company.
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To us, tworeport was a novelty in the Nigerian media industry. As such, the target market might need education/trial to appreciate the value of the service. With this in mind, we decided to develop a memorable logo and build a website that was user-friendly and interactive
The product development process was collaborative. At every stage, we shared the details of the project with the client and made corrections based on feedback. The final revisions were made after surveying to find out the view of potential customers about the logo and website. To ensure ease of use, we designed a customised content management system for tworeport. This way, it would be easy for our client to make changes to the website or updates to the content.
At the end of the project, tworeport had a responsive website and a consistent brand image across its media channels. After the company launched its African football report in 2017, it quickly secured partnership deals with the Nigerian Basketball association and CampsBay sports Media Forum.